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I can help you assess the market opportunity and competitive landscape to help guide your product roadmap decisions.
Through both field research and lab-based usability testing, I can help you make sure you're building the right product in the right way.
I start with sketching and progress through workflows, wireframes, and functional prototypes. I also do visual design and I even code a bit.
As Design Manager with TakeLessons, I designed and prototyped the company's first mobile-optimized website. By using Lean methodology and conducting extensive user research, this site became one of the most successful products TakeLessons has launched to date.
One of my design challenges at TakeLessons was a complete redesign of the checkout funnel from search results through purchase. I approached this project strategically and not as a screen-by-screen refresh; this allowed me to challenge the current workflow and make significant improvements to both the user experience and overall sales conversion.
The primary customers of TakeLessons are the teachers because the lessons they provide are the company's product. To improve the experience for teachers working with TakeLessons, I completely redesigned their accounts from the ground up, focusing on the activities teachers do most. I also designed a companion iOS app, laser-focused on the features teachers would need when they're on the go.
As a Human Factors Engineer at Illumina, I conducted extensive research with smaller genomics labs and used that research to drive innovation in the customer's sequencing workflow. This enabled Illumina to bring the company's revolutionary DNA sequencing technology, already made popular in the company's flagship product, HiSeq 2000, into smaller labs and open up entirely new markets. The MiSeq was the world's first benchtop sequencer, Illumina's most important instrument launch of 2011, and continues to lead the market in its category to this day.
As Illumina's more powerful follow-on product to the MiSeq, the NextSeq 500 was the world's first benchtop sequencer capable of sequencing a full human genome. Pushing the user experience of the MiSeq even further, I was able to drive strategic cross-departmental collaboration to seamlessly integrate the workflow from biological sample to analyzed genomic data.
One of the more forward-looking projects I worked on at Illumina was the MyGenome iPad app. MyGenome was the world's first application that would allow a user to directly navigate their personal genome and discover health conditions to which they may be susceptible. This project came directly from the CEO and was meant to be a showcase for the potential future of personalized genomic medicine.
I designed and hand-coded this portfolio starting from a basic responsive template. This project will never be truly "finished"; I'll continue tinkering with it over time to try out new technologies and more advanced interactions.